Consolidating Player Identity: Centralized CIAM for a Leading Gaming and Lottery Corporation

For a leading North American gaming and lottery corporation, managing player identity across a diverse ecosystem of products and services presented a significant challenge. KeyData Cyber partnered with this organization to revolutionize their Customer Identity and Access Management (CIAM) capabilities, migrating them from a fragmented legacy system to a centralized, future-ready solution with PingOne Advanced Identity Cloud.

Highlights

Challenge

Our client struggled with a fragmented identity landscape, forcing players to manage multiple credentials across various products. This caused player frustration and confusion. They urgently needed a centralized CIAM solution to unify player access across all experiences, integrate with critical systems (CRM, security, privacy, compliance, responsible gaming), and support real-time and legacy analytics. The main goal was to establish a single, scalable, and reusable player digital identity within a centralized CIAM platform.

Solution

• Migrated to PingOne AIC: We successfully transitioned our client from their legacy platform to PingOne AIC as the central Customer Identity and Access Management (CIAM) hub.
• Comprehensive Project Scope: We conducted a CIAM assessment and developed a roadmap with detailed documentation, followed by extensive testing and deployment support. 
• Seamless Data and Environment Setup: We developed a clear data migration strategy and configured PingOne AIC non-production environments (DEV, UAT, STAGE). 
• Extensive Integration: We integrated PingOne AIC with the organization's core gaming platform and its entire ecosystem (web, mobile, desktop applications). 
• Key CIAM Use Cases Implemented: Our expert team deployed crucial player-driven (e.g., registration, login, account recovery) and admin-driven (e.g., player status, profile updates) functionalities, alongside PingOne AIC technical features like Cloud Journeys and custom endpoints.

Outcomes

• Unified Player Experience: The corporation now has the capability to holistically manage player identity, eliminating fragmented credentials and providing a seamless experience across all products and services.
• Improved Security and Compliance: The comprehensive integration of the PingOne AIC solution ensures adherence to privacy, compliance, and responsible gaming regulations.
• Streamlined Operations: Centralized identity management significantly reduces administrative overhead and facilitates efficient integration with critical CRM and analytical systems.
• Future-Ready Infrastructure: Our client now possesses a modern, scalable CIAM platform that can adapt to evolving player needs and integrate with future technology. 

Outro

This successful collaboration addressed immediate operational challenges and positioned our client at the forefront of digital identity management within the gaming industry. With consolidated player identities and a robust CIAM foundation, this organization is empowered to deliver unparalleled player experiences, drive innovation, and maintain the highest standards of security and compliance.